Let’s stop making pricing so personal.
This isn't about your client. It's about your business, and what it needs from you to run well. Once you see it that way, the fear and guilt disappear, and pricing becomes a simple business decision.
Tired Of Feeling Bad About Raising Your Prices?
You’re Not Alone.
For years, I built my pricing on an unstable foundation of “What’s everyone else charging?” and “This seems like enough.”
I never gave it much thought. My books were full, and I was making decent money. But deep down I wanted a little more. I wanted more money so that I could start cutting back my hours. I knew this would require raising my prices, and that’s where my knowledge ended and my emotion took over.
I wanted to make more money, but the thought of raising my price and potentially upsetting my loyal clients felt like a deal breaker. So I just kept on working, and tried not to think about it.
Then I decided to open a salon, and that’s when I had a real wake-up call. I realized that:
I had no clue how to set pricing for my future employee team because my prices were emotional, not intentional.
A system built on randomness and emotion wasn’t just unsustainable, it was holding me back.
I was treating myself, as an independent hairdresser, less professionally than I would my salon business.
That was a hard pill to swallow, but it also motivated me to get to work.
Out of necessity, I created a pricing framework that has transformed my business and my life. It helped me:
Deeply understand my own prices and view my business outside the lens of emotion.
Confidently set prices for myself and my employees.
Consistently raise prices without fear, guilt or losing clients.
Add $10K to my behind-the-chair income without working more hours (I was shocked).
Help my renters find lost profit (one renter discovered she’d lost $15,000 in a year!).
I need to share this with other hairdressers, so here we are!
What If This Could Be You?
What if you could truly feel knowledgeable and validated in your pricing? Imagine:
Raising your prices with confidence and ease, knowing your clients will respect and value your work.
Working fewer hours while still hitting your profit goals (yes, you’ll have profit goals!), and having more time for your family, hobbies, and self-care.
Feeling calm and empowered during pricing conversations, instead of anxious or unsure.
Knowing exactly how to set and adjust your prices to grow your income year after year.
That’s exactly what Pricing Isn’t Personal is here to help you do.
What You’ll Learn:
This isn't a pep talk, and it's not a magic formula. It's the actual system I use. It was built out of necessity, tested on myself first, refined on my own team, and now taught because it worked.
Here’s how we’ll do it:
Where You’re At
We’ll start by uncovering the hidden gaps in your current pricing. Just a clear, honest look at your numbers so we know exactly what to fix.Where You Want to Go
Together, we’ll map out your profit goals and create a pricing menu that aligns with the business (and life) you want. Whether your dream is to work 20 hours a week or save for a new house, we’ll make sure your prices support your goals.How to Get There
You’ll learn how to implement price increases without guilt or fear. I’ll give you:Client communication scripts to handle pricing conversations with ease.
Strategies to add value to your services so clients are excited to pay more.
A plan for future price increases that feels simple and stress-free.
How You’ll Feel
Pricing fears are real, but they don’t have to hold you back. By the end of this course, you’ll feel like you can do it, and you’ll want to do it. You’ll be with your mind instead of your heart.
What’s Included:
The Full Online Course
Lifetime access to all modules, so you can revisit anytime you're ready for a price increase or some words of encouragement. (Lifetime means as long as this course exists. If that ever changes, I'll make sure you know first.)BONUS #1: Pricing & Profit Calculator
Plug in your numbers to instantly see what you should charge for any service, or how much profit you’re making. Bye bye backroom “what should I charge?!” stress. I use this tool constantly in my own business.BONUS #2: Exclusive 1-on-1 Session with Anny
Once you complete the course, you’ll get a private, 1 hour call with me to tie up any loose ends, clarify your strategy, and make sure you’re 100% confident in your new system. This offer is exclusive, as I don’t offer individual coaching sessions outside this course.
Total Price: $197
Are you ready to stop making pricing personal?
Click below to enroll in Pricing Isn’t Personal and start your journey to a simpler, more profitable, and emotion free business today.
FAQs
What if my clients leave me?
Honestly? A couple might. But in my experience, and in every hairdresser's I've guided through this, it’s rare. I’ll walk you through price adjustments that are comfortable for both you and your clients. When you feel grounded in your prices, and know exactly why you’re charging them, you’ll be surprised how much easier it is to talk pricing with your clients. The right ones stay.
What if I’m not good at math?
You don’t need to be! This course is designed to keep things simple and clear. No complicated formulas or spreadsheets. I’ll walk you through each step so you always know what you’re doing and why it matters.
Is this course right for me if I’m just getting started?
Yes! This course is a great way to build healthy pricing habits early on. You don’t need years of experience, just a desire to understand your numbers and set yourself up for success.
What if I’ve been in the business a long time and feel stuck?
Then this course is especially for you. It’s designed to help you reset your pricing with clarity and intention, no matter how long you’ve been winging it. Remember, I was winging it for years!
I’m afraid I’ll be seen as greedy.
This course isn’t about greed, it’s about running a sustainable business. We’ll work on how you see yourself in your business, and make sure you truly understand your numbers. This helps you confidently stand behind your prices, knowing they’re a true reflection of your business.
What if I have questions after I finish the online course?
That’s what the 1-on-1 call is for! I’ll make sure you’re fully supported and ready to implement your new pricing system.