Pricing Isn't Personal Online Course
This self-paced course will walk you step-by-step through creating a pricing framework that works for you. By the end, you’ll know how to:
Calculate your Goal Profit Per Hour
Price services with intention (and without emotion)
Confidently implement price increases
Make business decisions that support your income, time, and lifestyle goals
Whether you're brand new to pricing strategy or just need a better system, this course gives you the tools and clarity to stop second-guessing and start moving forward with confidence and ease.
-
Welcome to Pricing Isn't Personal
In this section, I’ll introduce myself and share a bit about my journey with pricing - what I’ve learned, what I’ve messed up, and what finally worked. You’ll also get a clear overview of what to expect in the course and how we’ll move through it together.
-
PART 1
-
Section 1: Your Mindset Matters
We’ll begin by talking through common fears and doubts about raising prices - like losing clients or feeling guilty. This section helps you feel more grounded and confident before we dive into the numbers.
-
Section 2: The Foundations of Pricing
We’ll start by simplifying what profit really means and how to think about it in your business. This section sets the foundation for understanding your pricing from a place of clarity, not confusion.
-
-
PART 2
-
Section 1: Your Profit Per Hour
You’ll learn how to calculate your Profit Per Hour (PPH) so you can see exactly how much you’re making from each service. It’s simple, straightforward, and gives you the numbers you need to make smart pricing decisions.
-
Section 2: GOALS!
Now that you know your current numbers, we’ll walk through how to set a realistic Goal PPH based on your business stage and goals. Then we’ll use that number to calculate your ideal service prices.
-
BONUS! Pricing With An Assistant
Working with help behind the chair changes your PPH and Goal Pricing formulas just slightly. In this section, you’ll learn how to confidently calculate your PPH and Goal Pricing while accounting for paying an assistant.
-
-
PART 3
-
Section 1: Action Plan
We’ll explore what you can change in your services to improve your profit - like timing, add-ons, and efficiency. It’s a creative, supportive look at how to fine-tune your business to match your goals.
-
Section 2: Implementation Plan
Here’s where we bring it all to life. We’ll talk about how much to raise your prices, when to do it, and how to communicate changes to your clients with professionalism and confidence.
-
Section 3: Next Steps
Consistency is key, and this section helps you plan for it. You’ll create a simple roadmap for your next price increase so it becomes a natural part of your business - not a stressful surprise.
-
Section 4: Mindset
We’ll return to mindset and remind you why this work matters. You’ll reflect on your value, write down what makes you worth your prices, and leave feeling empowered and ready to lead your business with confidence.
-
Course FAQ
-
Nope! While I use examples from behind the chair, the concepts and tools apply to all service-based businesses. If you charge for your time, this will help you.
-
Not at all. This course gives you the tools and knowledge to make informed decisions, whether you’re ready to change your prices now or just want to build a plan for later.
-
This course is designed to keep things simple and clear. No complicated formulas or spreadsheets. I’ll walk you through each step so you always know what you’re doing and why it matters.
-
Yes! This course is a great way to build healthy pricing habits early on. You don’t need years of experience, just a desire to understand your numbers and set yourself up for success.
-
Then this course is especially for you. It’s designed to help you reset your pricing with clarity and intention, no matter how long you’ve been winging it.
-
The course is designed to be completed in about 2 hours, broken into short, manageable sections. You can go at your own pace and revisit any part as needed.